{
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Store Guides UK — https://storeguides.uk/statistics/",
    "source": "https://storeguides.uk/statistics/",
    "computedBy": "content-hub stats-dataset",
    "kind": "serp",
    "network": "shopify",
    "site": "storeguides.uk",
    "computedAt": "2026-09-24T15:17:57.598Z",
    "retrievedAt": "2026-09-24",
    "lang": "en-GB",
    "queries": 28,
    "perQuery": 10,
    "n": 270,
    "nFetched": 258,
    "nBlocked": 12,
    "nUnknown": 0,
    "yearInTitlePct": 34,
    "currentYearInTitlePct": 33,
    "pricesShownPct": 60,
    "visibleDatePct": 24,
    "comparisonTablePct": 14,
    "faqPct": 4,
    "wordCount": {
        "n": 258,
        "median": 2037,
        "q1": 1007,
        "q3": 3223,
        "min": 79,
        "max": 8677
    },
    "pageType": {
        "guide": {
            "n": 121,
            "pct": 47
        },
        "listicle": {
            "n": 39,
            "pct": 15
        },
        "forum": {
            "n": 32,
            "pct": 12
        },
        "study": {
            "n": 24,
            "pct": 9
        },
        "product": {
            "n": 20,
            "pct": 8
        },
        "other": {
            "n": 13,
            "pct": 5
        },
        "category": {
            "n": 7,
            "pct": 3
        },
        "tool": {
            "n": 2,
            "pct": 1
        }
    },
    "domainType": {
        "brand": {
            "n": 121,
            "pct": 47
        },
        "blog": {
            "n": 32,
            "pct": 12
        },
        "forum": {
            "n": 30,
            "pct": 12
        },
        "media": {
            "n": 29,
            "pct": 11
        },
        "institution": {
            "n": 24,
            "pct": 9
        },
        "other": {
            "n": 16,
            "pct": 6
        },
        "marketplace": {
            "n": 6,
            "pct": 2
        }
    },
    "distinctDomains": 120,
    "topDomains": [
        {
            "domain": "shopify.com",
            "n": 37
        },
        {
            "domain": "reddit.com",
            "n": 19
        },
        {
            "domain": "help.shopify.com",
            "n": 18
        },
        {
            "domain": "youtube.com",
            "n": 14
        },
        {
            "domain": "charle.co.uk",
            "n": 8
        },
        {
            "domain": "community.shopify.com",
            "n": 8
        },
        {
            "domain": "statista.com",
            "n": 5
        },
        {
            "domain": "wise.com",
            "n": 4
        },
        {
            "domain": "facebook.com",
            "n": 4
        },
        {
            "domain": "apps.shopify.com",
            "n": 4
        }
    ],
    "byQuery": [
        {
            "query": "shopify statistics 2026",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 100,
            "pricesShownPct": 80,
            "medianWords": 2479,
            "topPageType": "listicle",
            "distinctDomains": 9
        },
        {
            "query": "shopify statistics",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 80,
            "pricesShownPct": 70,
            "medianWords": 2409,
            "topPageType": "listicle",
            "distinctDomains": 8
        },
        {
            "query": "ecommerce statistics UK 2026",
            "n": 10,
            "nFetched": 9,
            "yearInTitlePct": 60,
            "pricesShownPct": 78,
            "medianWords": 2661,
            "topPageType": "other",
            "distinctDomains": 10
        },
        {
            "query": "ecommerce trends 2026",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 100,
            "pricesShownPct": 60,
            "medianWords": 2314,
            "topPageType": "listicle",
            "distinctDomains": 10
        },
        {
            "query": "how many online stores are there in the UK",
            "n": 10,
            "nFetched": 8,
            "yearInTitlePct": 30,
            "pricesShownPct": 50,
            "medianWords": 2422,
            "topPageType": "study",
            "distinctDomains": 10
        },
        {
            "query": "online shopping statistics UK",
            "n": 10,
            "nFetched": 9,
            "yearInTitlePct": 30,
            "pricesShownPct": 33,
            "medianWords": 2769,
            "topPageType": "study",
            "distinctDomains": 9
        },
        {
            "query": "average ecommerce conversion rate",
            "n": 10,
            "nFetched": 9,
            "yearInTitlePct": 30,
            "pricesShownPct": 44,
            "medianWords": 1926,
            "topPageType": "guide",
            "distinctDomains": 9
        },
        {
            "query": "how many shopify stores are there",
            "n": 10,
            "nFetched": 9,
            "yearInTitlePct": 60,
            "pricesShownPct": 78,
            "medianWords": 2272,
            "topPageType": "study",
            "distinctDomains": 9
        },
        {
            "query": "shopify UK",
            "n": 6,
            "nFetched": 6,
            "yearInTitlePct": 0,
            "pricesShownPct": 67,
            "medianWords": 1609,
            "topPageType": "product",
            "distinctDomains": 5
        },
        {
            "query": "best shopify themes uk",
            "n": 10,
            "nFetched": 9,
            "yearInTitlePct": 40,
            "pricesShownPct": 67,
            "medianWords": 3258,
            "topPageType": "listicle",
            "distinctDomains": 9
        },
        {
            "query": "shopify plans uk",
            "n": 9,
            "nFetched": 9,
            "yearInTitlePct": 44,
            "pricesShownPct": 100,
            "medianWords": 3293,
            "topPageType": "guide",
            "distinctDomains": 8
        },
        {
            "query": "shopify payments uk",
            "n": 8,
            "nFetched": 8,
            "yearInTitlePct": 38,
            "pricesShownPct": 50,
            "medianWords": 953,
            "topPageType": "guide",
            "distinctDomains": 5
        },
        {
            "query": "shopify cost per month uk",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 60,
            "pricesShownPct": 100,
            "medianWords": 3401,
            "topPageType": "guide",
            "distinctDomains": 8
        },
        {
            "query": "shopify uk setup guide",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 50,
            "pricesShownPct": 40,
            "medianWords": 1980,
            "topPageType": "guide",
            "distinctDomains": 5
        },
        {
            "query": "how shopify works uk",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 40,
            "pricesShownPct": 70,
            "medianWords": 2067,
            "topPageType": "guide",
            "distinctDomains": 7
        },
        {
            "query": "is shopify worth it uk",
            "n": 10,
            "nFetched": 9,
            "yearInTitlePct": 30,
            "pricesShownPct": 33,
            "medianWords": 435,
            "topPageType": "guide",
            "distinctDomains": 9
        },
        {
            "query": "shopify apps cost uk",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 20,
            "pricesShownPct": 80,
            "medianWords": 2435,
            "topPageType": "guide",
            "distinctDomains": 8
        },
        {
            "query": "shopify delivery rates uk",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 20,
            "pricesShownPct": 50,
            "medianWords": 1378,
            "topPageType": "guide",
            "distinctDomains": 6
        },
        {
            "query": "shopify payouts refunds uk",
            "n": 7,
            "nFetched": 7,
            "yearInTitlePct": 0,
            "pricesShownPct": 43,
            "medianWords": 1560,
            "topPageType": "guide",
            "distinctDomains": 4
        },
        {
            "query": "selling to eu from uk",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 0,
            "pricesShownPct": 30,
            "medianWords": 1987,
            "topPageType": "guide",
            "distinctDomains": 10
        },
        {
            "query": "sole trader or limited company uk",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 0,
            "pricesShownPct": 50,
            "medianWords": 1522,
            "topPageType": "guide",
            "distinctDomains": 9
        },
        {
            "query": "uk payment methods shopify",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 50,
            "pricesShownPct": 60,
            "medianWords": 1909,
            "topPageType": "guide",
            "distinctDomains": 7
        },
        {
            "query": "uk returns cooling off period",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 0,
            "pricesShownPct": 40,
            "medianWords": 1900,
            "topPageType": "guide",
            "distinctDomains": 10
        },
        {
            "query": "register hmrc before first sale",
            "n": 10,
            "nFetched": 9,
            "yearInTitlePct": 10,
            "pricesShownPct": 100,
            "medianWords": 1724,
            "topPageType": "guide",
            "distinctDomains": 10
        },
        {
            "query": "migrate to shopify uk",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 30,
            "pricesShownPct": 50,
            "medianWords": 2158,
            "topPageType": "product",
            "distinctDomains": 8
        },
        {
            "query": "is shopify legit uk",
            "n": 10,
            "nFetched": 7,
            "yearInTitlePct": 10,
            "pricesShownPct": 57,
            "medianWords": 2515,
            "topPageType": "guide",
            "distinctDomains": 9
        },
        {
            "query": "cancel shopify subscription uk",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 0,
            "pricesShownPct": 50,
            "medianWords": 1803,
            "topPageType": "guide",
            "distinctDomains": 8
        },
        {
            "query": "royal mail or evri shopify",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 10,
            "pricesShownPct": 50,
            "medianWords": 1021,
            "topPageType": "forum",
            "distinctDomains": 8
        }
    ],
    "method": "Page-one results (10 per query) for 28 queries fetched on 2026-09-24 through the hub search layer; each page classified by type and measured (word count, year in title, prices shown, visible date). Blocked/unknown fetches are excluded from page-level rates."
}