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Store Guides UK Shopify guides for UK sellers
Daniel Whitmore

Author at Store Guides UK

Daniel Whitmore

E-commerce consultant specialising in Shopify

About the author

Daniel Whitmore leads the content on Store Guides UK. He is an e-commerce consultant specialising in Shopify, helping small UK businesses — market traders, Instagram brands, high-street shops adding a webshop — get from idea to first order.

His guides follow one principle: documentation first. Every platform fact is checked against Shopify's current pages before publishing, every admin step is named the way the menu actually names it, and every figure carries its source and the date it was checked.

He is not an accountant, and the site never presents VAT notes as professional advice — readers are pointed to HMRC and their own accountant for their specific situation.

Working principles

  • UK-first, always

    Every guide assumes a UK merchant: pounds, VAT, UK carriers. No copy-pasted US advice.

  • Documentation first

    Claims about Shopify link to Shopify’s docs; claims about tax link to HMRC. Nothing from memory.

  • Total cost, stated

    Apps and themes are judged with their monthly fees added up, in pounds, before any recommendation.

Articles by Daniel

Contact

A correction, a question or a suggestion? Write to us at pablobravo44@gmail.com